Amazing

It was not the 6 billion dollar expense but what amazed me is the very high end technology used in the elections.

Thousands of IT professional in both Obama and Romney camps spread across the states collated data about local voters, not only about their voting preferences but also about their lifestyle, their family background, their education, even their food tastes. This data was being flashed around the country in real time, which helped them target voters, who would support their candidates and, so, they could target them. And it did help greatly.